Hello, I'm a Marketing director with 12 years experience bringing tech products to market via imaginative campaigns for leading B2C & B2B brands: across start- ups, big tech and creative agencies. My work sits at the intersection of tech, community brands and democratising how people earn. I love the space where tech enables communities. Your mission build NFT marketplaces to make physical worlds tradable aligns with my experience and mission-led ideals well. The fringes of startup, democratising finance and decentralisation energises me. Over recent in-house Marketing Lead roles, I’ve had the privilege of enabling others to earn flexibly (Airtasker) improving finance accessibility (Xinja fintech - nebobank) and launching ethereum layer 2 Immutable . I've been interested in blockchain since seeing Consensys founder Joe Lubin speak at SWSW19. Since then I've been undertaken my own learning through a16z Crypto Startup School and keep up to date with the industry through podcasts Unchained.
Most recently at Immutable, I architected the launch of layer-2 protocol Immutable X, B2B and B2C marketplace success, and features storytelling. I've hands-on marketing leadership experience, scaling tech start-ups, launching product, delivering mainstream growth and strategic partnerships.
I also know how to deliver value to boards as GAICD Graduate Australian Institute of Company Directors. I've depth in comms, marketing strategy, fundraising, tech, product, data, diversity, risk management crisis comms and a qualified CA.