We are in such an exciting industry and it is so much fun to introduce merchants to so many game-changing solutions, i.e., digital payments, blockchain, cryptocurrency, open banking, etc.; especially now as we are quickly moving into the early majority phase of the tech adoption lifecycle. It definitely reminds me of 2006-’07 when online companies finally gave into the fact that, to remain competitive, they needed to adopt pay-per-click and SEO. Once that realization set in, less time was spent educating business owners on what or why they needed it,