Hi there!
I’m keen to express my interest in the role of Director of Marketing. In the past few months, I’ve been leading all things marketing for an emerging NFT platform and have had the opportunity to learn about marketing to existing and prospective NFT consumers.
A few things about me – I’ve been a marketing strategist for most of my career, turning insights into user-centric product strategies, and then working alongside dev and creative teams to turn strategies into meaningful consumer products & experiences. I work best in collaborative environments, helping different teams understand each other’s perspectives, and appreciate the difference in areas of expertise and opinions.
Since joining my current NFT marketplace project, I’ve had the opportunity to craft the strategy for the marketplace, building the core pillars of the business and operational models, including identifying target consumers, securing NFT content partners, building an NFT production process, and developing a pricing and drop strategy. With the strategy in place, I moved on to build and execute the go-to-market plan, outlining campaign, channel and content strategies that would help meet marketing goals. I’ve been working closely with creative partners to create content for the marketplace, organic social channels, content partner posts, and ad assets.
I hope that my interest in NFTs and background in marketing strategy will be a fit for this role. Thank you for your consideration and I look forward to hearing from you!