Since I worked as CEO or CMO of any market scope (like EdTech, Fashion or Food retail), I have seen a gap between the company's marketing and public relations. It happens because the owner/board of directors are setting goals and the brand's marketing strategy should complete them, otherwise it means that the marketing team is failing. That’s why every business spends much more money for leads, conversions and reach, than in communications, engagement and storytelling. BUT good PR is making marketing more effective, and good marketing is making PR easier. With my experience I know how to combine both of these parts of brand awareness and I created my own method to do brand’s marketing called Content Growth Experience (CGE) Marketing. It brings together parts such as Content, Users Acquisitions, Growth-marketing and Customer’s Experience. This will give to business not only right unit-economy numbers but truly engaged community, brand’s agents and virality in the Web. Now I'm looking forward to the Crypto industry with Web 3.0 opportunities, I see a huge perspective in it and how poorly marketers do brands development. They use regular things and ignore/afraid to use something new, which could set new trends in Crypto-marketing. It is a young market scope and new rules, business directions appear constantly so my flexibility and critical thinking will improve your brand’s marketing.