“The hardest part of marketing is seeing both the forest and the trees.” -- ----- -----
Indeed, it is absurd to quote yourself in the opening line of a cover letter, but it's certainly not boring.
Marketing leaders are often reluctant to get their hands dirty in day-to-day work, while junior staff or agency partners are too focused on their specific jobs to really focus on the 10,000-foot view. Throughout my marketing career, I’ve done both. I've executed the tasks that make campaigns tick, and have overseen and measured them