Group CEO, Marketing/Managing Director

Greetings

I have been the head of marketing for global brands for the last 25 years, across continents and industries. One thing I have truly learnt, is that the human truth of trust and relevance underpins every success story.

Trust is a pillar, that must be established and executed. Especially when it comes to peoples earnings, futures, and those of their families. There are words, actions and deeds, that establish trust, and people have deeply rooted sensors to filter these.

The information hierarchy and the understanding thereof is critical in your target audience (staying with you). This is a subject that I have spent 30 years perf...