Dear The Fracture team, NFTs are probably how we onboard the next 1 billion users to crypto. As one of your holders, the opening for Creative Director makes me very excited because it gives me a chance to contribute to this mission. I invite you to read about my competencies which make me a great candidate for this role.
Developing brands and engaging with audiences always excited me. Creating a compelling brand, easy to understand by the target group is key in marketing. Consistent communication and predefined processes is how I like to approach it. In my experiences that spanned several niches, I showed creativity and flexibility in engaging with various types of audiences.
I created & executed B2B and B2C marketing strategies. That included recognizing the target, how the brand can interact with it, position itself, the language it should use and which channels to focus on. While doing it, I worked closely with the product, as I believe the two are inseparable. This made it fun & easy to create content and interact with users and followers.
Having first found out about crypto in 2014, and given it all my time since 2019, I deeply understand the culture and the memes. Crypto Twitter is my second home. I have a dedicated crypto memes folder. This background will help me make educated takes and humorous commentary on your brand’s channels.
If you choose to go forward with me as your Marketing & Social Media Manager, I will apply my experiences and take ownership of your marketing. And I’ll do it with a smile!
Thank you so much for your time and consideration. Sincerely,