Director of Marketing

When it comes to a full-tier hype-free web3 marketing strategy, I like to start by defining our specific goals and KPIs. Typically in web3, we start marketing on Twitter because that's where all the action is. We develop daily content flows, so are able to consistently deliver value to our audience. In addition to daily content, we develop other processes for organic engagement: replying to people who mention us, engaging with influencers, and interacting with the community, following specific accounts, liking tweets with specific hashtags, etc.

Once Twitter is flourishing (and we know exactly what we want to say to our audience), then we ...