With a long-standing digital experience, assisted international organisations with the process of using digital technologies to create new inclusive business processes, relationship, culture, and customer experiences to meet the ever changing digital environments.
Digital technical background, certified by DHS, Google, IBM and Microsoft in various fields. Participated in various international projects’ and organisations’ developments.
Prior to my digital web accessibility auditing time, I was in gaming affiliate marketing in APAC, worked with publishers such as William Hill, Nexon, SK planet, KT mhows and Netmarble etc
I’m familiar with; -Full circle: Technical SEO, On-Page SEO and Off-Page SEO -SEO outreach link building -Experience using Ahrefs, SEMrush, Hunter, Neverbounce, Pitchbox and Web scraping etc -Prospecting, Vetting and Email outreach -Evaluation, manual review, Content quality, Content relevance -SEO metrics: Website authority, Organic Traffic -White hat link building, URL destination, rel value and anchor text -A/B testing outreach communications -Competitors analyse -Building relation and identifying mutual benefits for both the prospect and the client
My relevant certifications; -Bachelor of Arts & Sciences, Communication and Multimedia -MIT Sloan School Management (Blockchain Technology) -Saïd Business School, University of Oxford (Digital Transformation Disruptive Strategy) -University of Michigan (User Experience Research and Design) -Advanced Google Analytics
Languages; -Fluent in English, Simplified and Traditional Chinese.