Web3 Talent

I'm passionate about marketing, particularly email marketing. Email marketing offers the highest ROI of any marketing medium and helps businesses to develop a relationship with customers over time. Email marketing has an ROI of 4200%(HubSpot, 2020). Meaning, for each dollar spent on email marketing, marketers receive an average of $42.

As a result, I regard it as a huge advantage for any company. I've been performing email marketing for almost 5 years. I've worked with email marketing tools including Mailchimp, Klaviyo, Gmass, and Mailgun. As well as CMS platforms such as Salesforce, HubSpot, and Zoho. In my previous employment, I was responsible for the complete outbound email marketing strategy. I created email trackers for conversion rate, response rate, open rate, CTR, and deliverability.

Likewise, I was in charge of automating database management, email campaigns and optimizing important email performance indicators such as deliverability, open rate, reply rate, and conversions.

This included implementing emailing best practices such as enhancing and safeguarding the sender's domain reputation, developing compelling email copy, personalization, and opt-out choices in line with the CAN-SPAM ACT.

To reduce operational risk and ensure continuity, I continuously documented my work and processes. I worked with minimal to no supervision, with weekly reports submitted to the CEO.