With 5+ years of experience in the iGaming industry (B2B & B2C), I specialize in transforming data into commercial value. Building solutions that drive market entry, product strategy, and revenue growth. I support multidisciplinary teams with actionable insights that enable smarter, faster, and evidence based decision making.
I have played a central role in market entry planning and strategy execution, assessing opportunities through addressable market potential, competitive benchmarking, and KPI driven analysis. I’ve also represented BI solutions at major industry events, showcasing capabilities to clients and prospects while supporting sales enablement and business development.
Beyond iGaming, I was part of Swim Ireland’s Olympic team (2016–2021 cycle) in an analytical role, where I designed a performance analysis system and built an online analytics platform to benchmark and predict athlete performance.
I’ve successfully delivered multiple digital products: • SwimQuery a performance analytics platform for swimming. • Swimming Strong a data driven training platform (swimmingstrong.co.uk). • GetMeRoadReady.ie a booking and scheduling platform for driving instructors.
I combine an entrepreneurial mindset with commercial and analytical expertise, consistently identifying gaps, unlocking opportunities, and creating competitive advantage.