
@bernie_hoang
Marketing Lead & Growth Strategist
I started in crypto as a trader more than nine years ago, which gave me a deep understanding of market cycles, user behavior, and what drives attention in fast-moving communities. Over the past four years, I have turned that market knowledge into hands-on marketing and growth experience across consumer apps, trading platforms, and international communities.
I have led campaigns that helped scale a consumer app to 4M users and $1M in revenue within four months, grow social channels to 30M+ organic impressions, convert 3,000+ users into a trading product, and build a 1,700+ member Japanese trading community. My strengths are GTM strategy, campaign execution, community-led acquisition, product growth, content systems, partnerships, and turning market insights into clear user actions.
I also actively use AI for research, localization, content creation, engagement, and workflow optimization. I do not see AI as a replacement for judgment, but as a way to move faster, test more ideas, and scale high-quality execution across different markets. What makes me effective is the combination of deep crypto-native understanding, practical marketing execution, and the ability to build repeatable growth systems from limited resources.
| Period | Title | Company |
|---|---|---|
| Oct 2023 to Present | Founder; Growth Lead | Hidden |
| Mar 2024 to Jan 2026 | Marketing Lead; Growth Strategist | Hidden |
| Dec 2022 to Oct 2023 | Social Media; Content Growth Specialist | Hidden |
| Jun 2017 to Present | Crypto Market Researcher; Trader | Hidden |