Marketing Director & Product Owner in Crypto (2018–Present)
🔹 Yoki Finance - Crypto subscription payments
Launched a Web3 subscription payments platform, raised $100k in funding, and integrated with projects such as Coinstats, Cointelegraph, and Tweetscout.
🔹 Fringe Finance - DeFi lending & margin trading protocol
Led go-to-market strategy and multi-channel marketing for a Decentralized Lending & Margin Trading platform. Delivered 50+ partnerships, including collaborations with Lido, Chainlink, Liquity, QuickSwap, ParaSwap, Threshold Network, Pyth, OpenOcean, and others.
🔹 PrimeXBT - Derivatives trading platform
Led product and marketing for the copy-trading product (Covesting) on a leveraged CFDs trading platform. Successfully executed global KOL campaigns with several partners, achieving over 10,000% ROI, and onboarded 20 top traders during a bear market.
🔹 OnChainPay - Crypto payment gateway
Leading marketing and product efforts from the pre-launch stage. Scaled to process $16M in monthly transaction volume.
🔹 Datalight - Crypto analytics platform
Leading marketing and product efforts from the pre-launch stage. My exposure strategy with research and infographics publications helped get 1000+ backlinks from the media, grow the website's monthly visits from 0 to 75k+ and Twitter profile from 0 to 8k+ subscribers
Seasonal Degen
I'm actively participating in the different DeFi activities such as using lending platforms, LP-ing, using different yield strategies, etc