I have spent the past years at the forefront of the crypto and fintech industries, driving growth, partnerships, and strategic expansion for some of the biggest players in the space. From my early days as the Marketing Lead at Binance Brazil to my current roles as CMO at Payinnov, I have consistently built high-impact strategies that drive adoption, increase transaction volume, and create meaningful partnerships.
What sets me apart is my ability to bridge the gap between traditional finance and crypto. I understand the intricacies of the industry—from blockchain infrastructure and DeFi to institutional adoption and retail engagement. I have led go-to-market strategies, built communities, and executed large-scale growth initiatives that have generated millions in revenue.
Beyond my professional experience, I am deeply passionate about the crypto revolution. I don’t just work in the industry—I live it. I’ve built educational platforms, launched innovative products, and engaged with global audiences to demystify Web3 and crypto adoption.
My multilingual capabilities (Portuguese, French, and English) give me a unique edge in developing international markets, and my hands-on approach ensures that I not only create strategies but also execute them with precision.
I am not just another business developer in crypto—I am a builder, a strategist, and a growth leader who understands what it takes to scale businesses in this fast-moving industry.
Once, during an educational live session about cryptocurrencies for new users, I was explaining how to use stop-loss orders to avoid big losses. In the middle of the explanation, someone in the chat commented, “But if I never sell, I never lose, right?” I laughed, but before I could respond, another user replied, “Congrats, you just invented HODL!”