Head of Growth & Performance Marketing

I’m a Growth & Performance Marketing Lead with 6+ years of experience scaling B2C products in fintech, crypto, and digital businesses.

I specialize in building and optimizing paid acquisition systems across Google Ads, Meta, and Apple Search Ads — focusing on full-funnel growth, CAC reduction, and scalable performance.

Key achievements include reducing CAC by 45% in Apple Search Ads through campaign restructuring and testing, lowering CAC by 65% in Google Ads while maintaining scale, and increasing UAC conversion rates by 35%.

I’ve managed budgets exceeding $200K/month and built performance strategies that consistently drive measurable bus...