Web3 Business Development Marketing Jobs in Asia

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a highly analytical and execution-driven PMO to support the launch, scaling, and optimization of the Binance Card program within Binance.

This role will play a critical part in vendor evaluation, financial planning, lifecycle management, and strategic growth. You will work cross-functionally with Product, Finance, Compliance, Marketing, and external partners to ensure the card program is commercially viable, operationally efficient, and positioned for long-term growth.

Responsibilities

Card Vendor Assessment & Management

• Identify, evaluate, and onboard card program vendors (issuers, processors, program managers)
• Lead RFP/RFI processes, commercial negotiations, and contract structuring
• Assess vendors across capabilities, pricing, compliance readiness, and scalability
• Define and monitor vendor KPIs and SLAs
• Manage ongoing vendor performance and optimization

Financial Planning & P&L Ownership

• Build and maintain detailed financial models for the Binance Card program
• Partner with Finance to develop and manage end-to-end P&L
• Forecast revenues (interchange, FX spreads, fees, partnerships)
• Analyze cost drivers (scheme fees, processing, fraud losses, rewards)
• Track actuals vs forecast and drive cost optimization initiatives
• Support pricing, incentives, and rewards strategy

Growth Strategy & Commercial Expansion

• Define and execute growth strategies in collaboration with internal stakeholders such as Marketing, Product, and Data teams to own and optimize the **end-to-end card lifecycle

Card Scheme Relationship Management

• Manage strategic relationships with global card networks such as Visa and Mastercard
• Ensure compliance with scheme rules, regulations, and program requirements
• Negotiate commercial terms (incentives, rebates)
• Coordinate scheme approvals, certifications, and audits
• Collaborate on joint initiatives (marketing campaigns, product enhancements)

Program Management & Governance

• Drive end-to-end program execution, timelines, and milestones
• Maintain program roadmap and governance framework
• Identify risks and implement mitigation strategies
• Ensure alignment across Product, Tech, Compliance, Legal, and Operations
• Provide regular reporting and insights to senior leadership

Strategic Analysis & Market Intelligence

• Conduct market benchmarking for crypto and fintech card programs
• Analyze competitor products, pricing, and rewards structures
• Evaluate new business models and partnership opportunities

Requirements

• Proven enterprise-level business development experience with the ability to engage and negotiate with C-suite stakeholders and manage complex, multi-party partnerships.
• Strong existing network within PSPs, acquirers, payment processors, or financial institutions in the target region.
• Demonstrated ability to operate in regulated environments and navigate compliance and reputational considerations when structuring partnerships.
• Commercially mature, resilient, and execution-driven, with the ability to build momentum in high-growth, expansion-focused environments rather than relying on established infrastructure.
• Strong analytical mindset with the ability to interpret merchant performance data and translate insights into scalable partnership strategies.
• Fluency in English and Spanish is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.