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Our Story

From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. See some of the highlights from our decades of history.

Who we are

We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.

How We Work

As early leaders of human-centered design, we keep people at the center of our work. It's a key tenet of design thinking, and even as our methods evolve in response to new, complex challenges, we’re always designing solutions for people first. We’re building to learn, and learning as we build, through inspiration, ideation, and implementation.

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, chair of IDEO

Explore our work

We work with organizations on complex challenges. See the big questions we’re tackling now or explore some of our recent work below.

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