Web3 DeFi Marketing Jobs in Melbourne, Australia

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for a data-driven and commercially minded Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.

This role goes beyond performance marketing — it is about building sustainable, compliant growth engines in a market where trust, regulation, and user education are critical.

You will own the end-to-end growth funnel, from first touch to active trader, while balancing efficiency, brand, and regulatory constraints.

Responsibilities:

Own the Full Growth Funnel

• Drive performance across:

  • Acquisition (new users)

  • Activation (KYC → first trade)

  • Retention (repeat usage)

• Identify drop-offs and optimize conversion at every stage

• Build and continuously refine AU-specific growth playbooks

Performance Marketing & Channel Optimization

• Manage and optimize key channels:

  • Paid media (Google, Meta, programmatic)

  • Affiliates & referral programs

  • SEO / landing page optimization

• Work closely with global teams to adapt strategies to AU constraints

• Focus on quality users, not just volume

Campaign Strategy (Compliance-First)

• Design campaigns that drive growth while staying within:

  • Regulatory requirements

  • Internal compliance guidelines

• Shift away from “hype-led” campaigns → value-led, education-driven growth

• Develop localized messaging that builds trust and credibility

Data, Insights & Experimentation

• Own key growth metrics:

  • CAC

  • Conversion rates (KYC, first trade)

  • Retention / activity rates

• Run structured experiments (A/B testing, funnel optimization)

• Translate data into clear, actionable insights

Product & Cross-Functional Collaboration

• Work closely with:

  • Product teams (UX, onboarding flows)

  • PR & brand (message alignment)

  • Community & events (offline → online conversion)

• Ensure growth efforts are fully integrated, not siloed

Local Market Intelligence

• Develop deep understanding of:

  • Australian user behavior

  • Competitive landscape (local exchanges, fintech apps)

  • Banking/payment constraints

• Be the local voice of the user in growth decisions

Requirements:

Experience

• 4–7+ years in growth, performance marketing, or product marketing

• Strong experience in Australia market

• Experience in crypto, fintech, or high-growth tech companies preferred

• Proven ability to manage full-funnel growth, not just top-of-funnel

Skills

• Strong analytical skills (comfortable with data, dashboards, attribution)

• Hands-on experience with paid media & growth tools

• Understanding of conversion optimization & user psychology

• Ability to balance short-term performance vs long-term brand

Mindset (Critical for AU Market)

• Pragmatic, not hype-driven

• Thinks in systems and scalable growth loops

• Strong judgment in a regulated / sensitive environment

• Comfortable operating with constraints and ambiguity

• High ownership — acts like a business owner, not a channel manager

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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