Web3 Marketing Jobs in Melbourne, Australia

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are seeking a dedicated and dynamic individual to join our affiliate team, focusing on managing an expanding network of affiliates. This role primarily involves collaborating with prominent KOLs to ensure the effectiveness of their promotional efforts. A significant aspect of the position includes liaising with various internal departments to equip affiliates with the necessary assets and tools to attract more users to Binance. The ideal candidate will possess an analytical mindset, a background in marketing or public relations, and excellent communication skills for both internal and external interactions. Given Binance's extensive affiliate network, you will be expected to deliver exceptional value through your work, surpassing competitors in the quest for top affiliates.The role requires proficiency in using in-house tools, necessitating quick learning and collaboration with developers to enhance systems and interfaces, resolve issues, and conduct comprehensive analyses of existing data.Before applying, please conduct an analysis of the current affiliate program and submit a brief cover letter outlining the next steps Binance should take to further expand the affiliate channel. You will also be required to complete a complex test challenge following the initial interview.

Responsibilities:

• Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
• Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
• Creating and executing promotional campaigns with a focus on ROI
• Building reports using internal data, optimizing overall affiliate channel performance
• Monitoring competitor space and adjusting our strategy accordingly
• Fraud detection, revealing the new scam schemes and any sort of manipulation by partners

Requirements:

• Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
• A business development background is a plus
• Understanding of the crypto space
• Excellent communication and presentation skills
• Experience in working with media, celebrities, key partners, or influencers
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.