Key Responsibilities
- Represent the project in external partnerships, leading business negotiations with exchanges, VCs, media, and other key stakeholders
- Attend industry events and participate in roadshows, live streams, user interviews, and other brand-facing engagements
- Develop and drive marketing strategies, brand positioning, social media and KOL plans — covering growth from 0 to 1 and from 1 to 100
- Manage the marketing team and oversee the execution of branding, PR, content, and growth initiatives
- Monitor trends and user sentiment to design viral, internet-native marketing campaigns
Requirements
- Over 3 years of marketing experience in Web3 projects, with hands-on experience in launching and scaling
- Native or professional working proficiency in English; international education/living experience preferred; Chinese language skills are a plus
- Strong understanding of Web3 communication frameworks and narratives; able to engage effectively with media, exchanges, and investors
- Meme-savvy with strong sense for social virality and trend forecasting
- Preferably from a top university, with international perspective and strategic brand thinking
- Self-driven, adaptable, results-oriented, and able to drive collaboration in a fast-paced environment
Listed in: Web3 Jobs, Marketing Web3 Jobs, Social Media Crypto Jobs, Web3 Crypto Jobs, Full Time Web3 Jobs, Remote Crypto Jobs.