CropBytes is a cryptocurrency game based on the mechanics of real-world economics. Standing at #1 since 2018, CropBytes bridges the gap between traditional games and the exciting world of cryptocurrency, allowing for players to be rewarded for their valuable hours spent gaming.
Ā As SA Digital Marketing, you will lead the marketing strategy and execution for our game.Youāll identify the target market, develop the brand positioning, deliver the go-to-market planand work on strategies for the coming quarters. You will be responsible to set goals andtargets for market expansion and game growth.Youāll work closely with product, consumer and game teams to influence the product strategyand roadmap, ensuring the game satisfies consumer needs and business objectives.
Key Responsibilities
ā¢ Closely liaise with game developers and product teams to develop and executeintegrated marketing plans for the growth of CropBytes
.ā¢ Work with game teams to provide detailed marketing forecasts and executive as wellas investor presentations at key product milestones
.ā¢ Lead partnerships and brand building globally across marketsā¢ Identify value propositions and key messages that bond the right players to our games
ā¢ Lead team to write creative briefs to ensure all teams produce best in classcommunications which is consistent across all channels and resonates withconsumers
ā¢ Oversee all external initiatives for the game
ā¢ Ensure goals and incentives are aligned for the team with company goals
ā¢ Be a strong leader for every individual within the team
ā¢ Monitor, measure and improve marketing metrics across all digital channels and worktowards achieving the marketing goals.
Requirements
ā¢ Experience in broad, cross-functional, consumer marketing with a minimum of 6 yearsexperienceā¢ Strong influencing skills; effective cross-functional driver
ā¢ Outstanding written and oral communication skillsā¢ Ability to be flexible on a day to day basis with task priority
ā¢ Ability to take ownership of an issue and see it through to business outcomesComfortable dealing with analytics as the main source of information
ā¢ Experience successfully managing a team of direct reports
ā¢ Bachelor's degree required, MBA strongly preferred
ā¢ Ability to multitask, prioritize, problem solve in a deadline driven environment and workwell with different matrix partners. As part of a matrix organizational structure, it isessential you are highly collaborative with strong interpersonal skills, are able to workwith senior management and strive in fast-paced environments.
Listed in: Web3 Jobs, Marketing Crypto Jobs, Content Writer Crypto Jobs, Community Management Web3 Jobs, Full Time Web3 Jobs.