Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- This role is responsible for user growth and Earn and Loan volume growth in APAC.
- Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in APAC.
- Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
- Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
- Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.
Requirements
- 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
- Deep understanding of APAC markets and crypto trends.
- Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
- Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
- Data-oriented with strong analytical skills and writing skills.
Listed in: Cryptocurrency Jobs, Web3 Crypto Jobs, Research Web3 Jobs, Marketing Crypto Jobs, Trading Web3 Jobs, Exchange Web3 Jobs, Security Web3 Jobs, DeFi Crypto Jobs, Data Crypto Jobs, Finance Crypto Jobs, Full Time Web3 Jobs.
