Email/Newsletter Marketer

THE ROLE

As our Email-Manager, you will be responsible for managing CoinMarketCap’s (Daily Newsletters/Marketing/User-Journey/System Emails); ie. everything related to Emails. CMC is looking for someone who lives and breathes and munches on emails. We are looking for a one-person-army for newsletters. Prior experience in Crypto is a big plus.

Content Marketing

• Task involves sending Daily-Newsletters. Including Weekends and Holidays; which can be scheduled beforehand. Includes A/B-Testing of titles to increase Open/Click-Through-Rates.
• Managing an Editorial-Calendar to track when Emails are sent. And coordinate cross-department to make sure Events are promoted timely.

Platform Management

• Managing the emailing platform. Optimize the user database, segment the users, follow-up on payments, etc.
• Managing access to the Emailing-Platform
• Optimizing security measures

Create Lifecycle Campaigns

• Automated-User-Funnels: For example, sending an Email when a user creates a Watchlist.
• Measuring conversion-rate and bounce-rate between conversion-stages
• Creating various Automated-User-Funnels; according to current-stage in Life-Cycle

Optimize System Emails

• Welcome Series
• Transactional Emails (Registration/PW Reset)
• Account Notifications

Data Analytics

• Performance metrics like open rates conversion rates etc.
• Behavioral and demographic data - help get more information about the contacts and use the data to make content more personalized.
• Create workflows for data collection and analysis
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. Experience with Google-Analytics/UTM Links.

Template Editor

• HTML and CSS skills

List Segmentation

• Gather relevant information
• Automated segmentation (According to niche preference)

Deliverability Expertise

• Gmail Guru. Prevent the campaign from going to the “Promotions” or “Spam” folder
• Get the email into the “Primary” tab
• Guide users to Whitelist the email (ie. Add to Contacts)

Familiarity with Below Tools

• Braze
• ActiveCampaign
• Sendgrid
• Mailchimp
• SparkPost