Head of Affiliates

3Commas is hiring a Head of Affiliates to lead and scale our global affiliate marketing program, grow partner-driven acquisition, and drive revenue through high-impact collaborations with influencers, educators, and community leaders.

In this strategic role, you’ll own the end-to-end affiliate lifecycle—from strategy and onboarding to activation and optimization. You’ll develop performance-focused partnerships across key markets (with priority on the US), build strong partner relationships, and align affiliate efforts with broader marketing and product campaigns.

Key Responsibilities:

• Affiliate Strategy & Growth

Define and execute a global affiliate strategy focused on acquiring paying users and revenue growth.

Identify and prioritize target markets, audience segments, and partnership models, with a strong focus on the US.

Design and optimize commission structures tailored to various affiliate types—from YouTubers and educators to KOLs and content creators.

• Partner Acquisition & Program Scaling

Drive affiliate acquisition through outreach, events, partner platforms (e.g. Impact, PartnerStack), and industry communities.

Build a strategic network of high-performing partners and streamline onboarding, enablement, and activation processes.

Automate partner onboarding, training, and support to ensure early success and long-term retention.

• Relationship Management & Enablement

Develop scalable systems for partner engagement: updates, promotions, webinars, campaigns, and feedback loops.

Tailor strategies for top affiliates, offering exclusive incentives, custom tracking, and hybrid commission models.

Continuously refine partner journeys based on data and qualitative feedback.

• Cross-Functional Collaboration

Coordinate affiliate efforts with brand, content, product, and growth teams.

Ensure readiness for launches, updates, and campaigns with affiliate-specific assets and timelines.

Improve infrastructure—dashboards, tracking, UTM management, reporting, and communication flows.

• Performance Analysis & Optimization

Implement a robust tracking and analytics system for affiliate performance: clicks, registrations, conversions, LTV, ROI.

Lead A/B testing, analyze CAC vs payback, and optimize based on metrics and performance patterns.

Scale high-impact formats such as video tutorials, reviews, co-branded pages, and platform comparisons.

Requirements:

• 5+ years of experience in affiliate marketing, performance partnerships, or growth (crypto, fintech, SaaS, or B2C tech).
• Proven success in building or scaling revenue-focused affiliate programs—especially in the US market.
• Strong knowledge of affiliate platforms like Impact, PartnerStack, FirstPromoter, or Tune.
• Experience managing a range of partners: influencers, educators, niche publishers, and macro creators.
• Skilled in performance modeling: CPA, revenue share, hybrid models, ROI tracking, payout optimization.
• Strong relationship-building and community management skills for affiliate engagement and support.
• Hands-on with affiliate analytics, attribution tools, UTM systems, and campaign testing.
• Comfortable working across time zones and with legal/finance for partner operations.
• Fluent English with excellent communication and copywriting skills for affiliate kits and partner content.

We Offer:

• Flexible work options: offices in Tallinn, Barcelona, or remote
• Paid vacation and sick leave
• Competitive salary based on experience and results
• Training and exposure to the fast-evolving world of crypto trading
• A key role in scaling one of the most impactful growth channels at 3Commas

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