Head of Marketing and Growth

Your day to day…We are looking for a creative, analytical and proactive Head of Marketing and Growth. You will have 5+ years of experience managing a multi-channel marketing and community building program - which will be foundational for the growth of the EclipseFi product ecosystems and our protocols. Your focus will be on extending our brand reach - architecting, and executing compelling marketing campaigns. You will lead a multidisciplinary team, and proactively track and analyse data to ensure our ongoing success. Your focus… 

• Build a marketing strategy for Eclipse Fi aimed at meeting the business goals, increasing brand awareness, and positioning Eclipse Fi as a go-to destination for emerging Web3 protocols.
• Develop a content marketing strategy and lead engaging initiatives for target markets, including effective social media and KOL strategies for EclipseFi and our clients.
• Lead the marketing team to inspire and support, to ensure the successful execution of campaigns for both EclipseFi and our clients. 
• Collaborate closely with product, engineering, BD to roll out effective marketing, co-marketing, and community campaigns for Eclipse Fi and for our clients go-to-market strategy using our platform.
• Initiate, lead and track efficiency of the Eclipse Fi marketing campaigns including the supervision of marketing, community building, and content initiatives, both for Eclipse Fi and our clients.
• Initiate, plan, and manage creative product, marketing, and community campaigns (i.e. product contests, tournaments, challenges, etc.).
• Adopt a flywheel model for attracting, engaging and delighting network participants, including guerilla marketing strategies.
• Oversee and approve content calendar for SEO and blog, contributing content and ideas for improving traffic and engagement.
• Build and manage the efficient marketing flow of the company including building and managing the workflow, tracking tasks, regular research, surveys, retrospective campaign analysis, and reporting.
• Utilise data-driven insights to measure performance, identify bottlenecks, and refine tactics.
• Identify and establish strategic marketing partnerships to facilitate growth and market penetration including ambassador campaigns, co-marketing, and strategic KOL partnerships.
• Analyse market trends, insights, competition, and network participant behaviours to identify growth opportunities.
• Collaborate with internal and external stakeholders on communicating about new features, updates, partnerships, and metrics.
• Assist BD in the creation of product propositions and sales materials.

Your background…

• 5+ years DeFi Marketing experience, including an early stages product 
• Ability to run, structure and manage a multi-disciplinary marketing team
• Deep understanding as an early adopter and native in the DeFi space.
• Expertise in web3-native marketing and content strategy
• Proactive and willingness to work with a high degree of ambiguity
• Ability to lead in an analytical, structured manner - in a fast-paced, remote environment
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
• Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration
• Knowledge and experience working with CRM systems and monitoring / analytics tools
• Demonstrated experience executing campaigns against targets and growing community metrics
• Exceptional verbal & written communication skills

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