Head of PR and media buying

About Lunar Strategy

At Lunar Strategy, we’re not just another marketing agency—we’re growth partners for the next generation of Web3, blockchain, and crypto brands. Headquartered in Lisbon, we work with some of the most innovative projects in the space, helping them scale through data-driven marketing, strategic partnerships, and storytelling that cuts through the noise.

Now, we’re looking for an experienced and driven PR & Media Buying Manager who lives and breathes Web3. You’ll be responsible for building narratives, securing top-tier media placements, and negotiating powerful media buys that put our clients exactly where they need to be—front and center

🚀 What You’ll Be Doing

• Lead and manage PR campaigns for Web3 and crypto projects—from strategy to execution.
• Build and maintain strong relationships with key journalists, editors, and influencers in crypto, tech, and finance media.
• Secure high-impact media placements (earned and paid) in top-tier publications.
• Own media buying strategy across digital platforms and niche crypto sites.
• Craft press releases, pitch decks, bylines, and thought leadership content.
• Monitor press coverage and analyze performance metrics, adjusting strategies as needed.
• Collaborate with internal teams and clients to align PR strategies with broader marketing goals.
• Stay ahead of Web3 trends, token launches, events, and key industry developments.

🌟 What We’re Looking For

• 3+ years of hands-on experience in PR and media buying—with at least 2 years focused on Web3, blockchain, or crypto.
• A strong network of crypto and tech journalists, editors, and media platforms.
• Proven success securing media coverage across leading outlets (e.g., CoinDesk, Decrypt, CoinTelegraph, TechCrunch, etc.).
• Experience buying and negotiating paid placements, advertorials, and sponsored content.
• Excellent copywriting, editing, and storytelling skills.
• Comfortable working in a fast-paced, remote-first team with global clients.
• Proactive, strategic thinker who thrives on ownership and results.

Listed in: Cryptocurrency Jobs, Marketing Crypto Jobs, Web3 Crypto Jobs, Public Relations Web3 Jobs, Full Time Crypto Jobs.