Marketing Associate (SE Asia)
at YIELD App
YIELD App is a DeFi wealth management platform that believes everyone should have access to the best investment opportunities. Our mission is to unlock the full potential of digital assets and combine them with the most rewarding opportunities available across all financial markets. To achieve this, we provide an innovative yet simple solution that bridges the gap between traditional and decentralized finance.
Since our launch in February 2021, we have acquired more than 55k users and grown our on-platform managed assets to close to $500 million. Our journey has only just begun, and we continue to develop products that deliver market leading APYs across USDC, USDT, Ether (ETH) and Bitcoin (BTC) for private, corporate and institutional clients.
We have many exciting new developments planned in the months to come. As part of our continued growth, we’re seeking a dedicated and passionate Marketing Associate to join the marketing team and to be based in Singapore, Hong Kong or Taiwan to continue to drive customer engagement in SE Asia
- Working closely with the existing marketing and community teams you will assist in the continuous development of the marketing and community engagement strategy for SE Asia.
- You will support and develop the localized social media presence to drive engagement across Twitter, Facebook, LinkedIn, YouTube, Instagram, TikTok, Discord, Reddit and Telegram etc.
- Managing and developing the SE Asian community by taking an active role in community management will be an important part of your role.
- Leading the process of researching and engaging with regional Influencers to increase brand recognition across the SE Asia market will also form part of your activities.
- It will also be necessary for you to deliver ongoing reports to the senior leadership team to provide market insights and detailed review of market penetration.
Skills & Experience:
- The role would best suit a resourceful individual with broad experience across all digital marketing and social media activities with a proven track-record of engaging and growing SE Asian communities across multiple channels.
- You will need to be passionate about crypto / DeFi, ideally with previous professional experience in the industry.
- If you do not have previous professional experience working in the industry, as a minimum you will need to have considerable personal knowledge and be comfortable discussing the rapidly evolving industry in detail.
- It will be necessary for you to be fluent in Mandarin (written and spoken) with excellent English language skills.
- It is essential that you are focused, dedicated and willing to work hard to ensure we achieve our key milestones.
What we offer:
- A fully remote / WFH role to be based in Singapore, Hong Kong or Taiwan.
- Competitive basic salary.
- Generous monthly bonus / incentive package.
- A critical role in a high-growth startup in the emerging DeFi sector driving growth across one of the largest regions in the world.
- The chance to work with a dynamic and highly driven team of experienced professionals.