Senior PR and Influencer Marketing Specialist

Job Description

We are looking for a senior PR and influencer marketing specialist who has experience promoting ICOs, cryptocurrencies and blockchain companies through digital PR and influencer marketing.

We are looking for someone who has their finger on the pulse across the industry. We’re looking for someone who knows who the top influencers and publications are, and (ideally) has exisiting relationships we can leverage for our clients.

You will be required to develop PR / influencer strategies for our clients, and then execute on them.

WHAT YOU’LL DO

Here’s what this role includes:

• Develop PR / influencer strategies for our clients, and then execute on them
• Develop brand voice, editorial calendars, and user personas
• Write press releases, media pitches and deal announcements, and distribute them through the major PR outlets
• Build relationships with the leading influencers in the crypto space
• Build relationships with journalists at the top crypto and business publications
• Build relationships with ICO ratings and listing sites
• Negotiate with influencers, publications and ratings / listing sites (where required)
• Leverage paid PR / influencer campaigns to generate ‘free’ exposure through traditional PR approaches
• Liaise with clients on their campaigns
• Create performance reports and present them to clients
• Work with the greater team to ensure our clients achieve their goals

This role is ideally suited to someone with a PR / journalist background, although all experienced applicants will be considered.

If you’re ready to take your skills to the next level and be part of an awesome team, then we’d love to hear from you.

Please send a cover letter and the latest project you’ve worked on (including links to the PR / influencer campaigns you managed to get live).

Please also include your rate and your availability (hours per day, days per week etc)

Salary range

Competitive