Senior Web3 Strategist

MoonPay logoMoonPay

Aug 08

Senior Web3 Strategist

Job Location: Toronto, Canada

Job Type: Full-time, in-office

About Otherlife: 

Otherlife by MoonPay is a creative agency specializing in web3 product strategy, design, development, and branding for the world's leading companies and brands including Arsenal Football Club, Coinbase, OpenSea, and Shopify. We are a team of passionate creators who are committed to designing and building innovative and impactful solutions for our clients in the web3 space. Our goal is to push the boundaries of what's possible with web3 technology, and we are always on the lookout for talented individuals who share our vision.

About the Position:

We are seeking a highly skilled and experienced Senior Web3 Strategist to join our dynamic team. As a Senior Web3 Strategist, you will play a critical role in driving the growth and success of our clients' web3 initiatives. Leveraging your deep understanding of blockchain technology, NFTs, cryptocurrencies, and decentralized applications (dApps), you will develop and execute comprehensive web3 strategies that align with our clients' business objectives. Collaborating with cross-functional teams and external partners, you will guide the implementation of innovative web3 solutions that enhance user experiences, increase user adoption, and maximize the impact of our clients' web3 products and services.

Key Responsibilities:

  • Web3 Strategy Development:
    • Lead the development of web3 strategies for our clients, considering their unique goals, target audiences, and market trends.
    • Conduct in-depth research on blockchain technology, NFTs, decentralized finance (DeFi), and other web3 innovations to identify opportunities and develop strategic recommendations.
    • Define clear objectives, key performance indicators (KPIs), and success metrics for web3 initiatives.
  • Client Consultation:
    • Consult with clients to understand their business objectives and translate them into actionable web3 strategies.
    • Provide expert advice on how blockchain technology and web3 solutions can enhance their business models, revenue streams, and customer experiences.
    • Educate clients on the benefits and challenges of adopting web3 technologies, helping them make informed decisions.
  • Market Analysis and Competitor Research:
    • Stay up-to-date with the latest trends, advancements, and regulations in the web3 space.
    • Conduct competitive analysis to identify market opportunities, threats, and potential differentiators for our clients.
    • Analyze consumer behavior and user feedback to inform web3 strategy adjustments and improvements.
  • Partnership and Ecosystem Development:
    • Identify strategic partnerships and collaborations to expand the reach and capabilities of our clients' web3 initiatives.
    • Build and maintain relationships with key players in the web3 ecosystem, including blockchain platforms, dApps, and industry influencers.
    • Seek out innovative web3 solutions, tools, and technologies to drive competitive advantages for our clients.
  • Project Management and Execution:
    • Collaborate with cross-functional teams, including marketing, design, development, and branding, to execute web3 strategies effectively.
    • Provide guidance and support throughout the project lifecycle, ensuring alignment with strategic objectives and delivering high-quality results.
    • Monitor project progress, track performance against KPIs, and provide regular updates and reports to stakeholders.


  • Bachelor's degree in marketing, business, computer science, or a related field. Advanced degree is a plus.
  • Proven experience in web3 strategy development, preferably within an agency or consultancy setting.
  • Deep understanding of blockchain technology, NFTs, cryptocurrencies, and decentralized applications (dApps).
  • Knowledge of the web3 ecosystem, including key platforms, protocols, and trends.
  • Strong analytical and problem-solving skills, with the ability to translate complex concepts into actionable strategies.
  • Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
  • Experience working with clients to develop and execute web3 strategies.
  • Ability to think strategically and drive innovation in a rapidly evolving web3 landscape.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Collaborative mindset and the ability to work effectively with cross-functional teams and external partners.
  • Passion for web3 technologies and their potential to revolutionize industries

Minimum Experience: 

  • 5+ years in a Strategy role, preferably within an agency setting
  • 2+ years of experience in the Web3 industry

Listed in: Cryptocurrency Jobs, Marketing Web3 Jobs, Research Crypto Jobs, Full Time Web3 Jobs, Web3 Web3 Jobs, Senior Crypto Jobs, DeFi Web3 Jobs, Finance Crypto Jobs.