Social Media marketing Manager
PayRemit is a dynamic and forward-thinking fintech company specializing in cryptocurrency exchange services. Our mission is to provide a seamless and secure platform for individuals to buy and sell various cryptocurrencies while bridging the gap between digital assets and traditional finance.
With a commitment to innovation and financial inclusivity, PayRemit is at the forefront of the rapidly evolving crypto landscape. We empower users to navigate the exciting world of cryptocurrencies with confidence, offering a user-friendly mobile app that simplifies crypto transactions and investments. Our platform prioritizes security and compliance, ensuring the safety of our users' digital assets.
At PayRemit, we're not just a cryptocurrency exchange; we're a gateway to the future of finance. Join us in revolutionizing the way people access and utilize digital currencies while contributing to the growth of this transformative industry. If you're passionate about cryptocurrencies and have a drive for success in the fintech sector, we invite you to be a part of our team and help shape the future of finance.
We are seeking a skilled and experienced Social Media Marketing Manager to lead the launch of our innovative crypto exchange platform in the Nigerian market. The ideal candidate will play a pivotal role in not only introducing our product but also ensuring a smooth onboarding experience for users and engaging the vibrant Nigerian crypto community.
- Product Launch: Develop and execute a comprehensive social media marketing strategy to successfully launch our crypto exchange in Nigeria.
- User Onboarding: Create user-friendly guides and content to assist Nigerian users in understanding and using our platform effectively.
- Community Engagement: Foster and manage an active and engaged community of cryptocurrency enthusiasts within Nigeria through various social media channels.
- Content Creation: Generate compelling and relevant content, including articles, blog posts, infographics, and videos, that resonates with the Nigerian audience.
- Market Research: Stay up-to-date with trends and developments in the Nigerian crypto market, adapting our strategies accordingly.
- Data Analysis: Utilize analytics tools to track the performance of social media campaigns and adjust strategies for maximum impact.
- Compliance: Ensure that all social media activities adhere to regulatory requirements in the Nigerian crypto market.
- Proficient English speaker, either native or fluent.
- At least 5+ years in a comparable role.
- A proven track record of achievements in product marketing, encompassing proficient content creation and effective execution of successful product launches.
- Must provide a robust portfolio highlighting past campaign successes and copywriting accomplishments.
- Proven Experience: A wealth of experience in social media marketing, preferably within the Nigerian fintech industry
- In-Depth Nigerian Market Knowledge: Strong familiarity with the Nigerian crypto market, including its unique challenges, trends, and opportunities.
- Technical Skills:
- Proficiency in social media management tools such as Hootsuite, Buffer, or similar platforms.
- Solid understanding of SEO and its application in social media.
- Experience with A/B testing and data-driven decision-making.
- Knowledge of cryptocurrency and blockchain technology.
Need to Have Skills:
- Understanding of Nigerian Regulatory Landscape: Knowledge of the regulatory environment for cryptocurrencies in Nigeria, including licensing requirements and compliance standards.
- Local Partnerships: Experience in establishing partnerships with local crypto-related businesses or influencers to enhance market penetration.
- Cultural Sensitivity: An appreciation for the cultural nuances and sensitivities within Nigeria and the ability to tailor content and engagement accordingly.
- Crisis Management: Ability to handle potential PR or crisis management situations, which can be critical in the crypto industry.
- Candidates are encouraged to highlight any previous work experience with well-known crypto brands or fintech companies in Nigeria in their cover letter or resume
How to Apply:
If you are a results-driven social media marketing professional with a passion for cryptocurrencies and a deep understanding of the Nigerian market, we'd love to hear from you. Please submit your resume, along with a cover letter outlining your relevant experience, by 10th September 2023.