About KernelDAO:
At KernelDAO, our vision is to redefine the restaking and decentralized finance landscape by building an interconnected ecosystem that seamlessly bridges security, liquidity, and rewards. By empowering stakers, developers, and protocols, Kernel strives to be the backbone of decentralized economic security on the BNB Chain and beyond.
With an unwavering commitment to innovation, we aim to capture emerging opportunities in the $100B+ market of liquid restaking, tokenized CeDeFi, and real-world assets (RWAs). Our journey has only begun, and we’re excited to share how we’ll achieve this vision with a clear and actionable roadmap.
KernelDao is leading the restaking revolution with three key products - Kelp LRT, Kernel, and Gain. Unified by $KERNEL governance token.
Our Vision:
The KernelDAO ecosystem is built around three core pillars:
Restaking Infrastructure: Offering a robust, secure, and scalable foundation for restaking across major L1 chains.
Liquid Restaking Tokens (LRT): Providing flexible and composable liquid restaking solutions for Ethereum and other assets.
Tokenized Yields: Bridging DeFi, CeFi, and traditional finance through innovative yield tokenization, unlocking new financial possibilities.
KernelDAO ecosystem has already garnered $2.2B+ in TVL across its expanding ecosystem, showcasing its robust growth and value proposition. With support for high-impact tokens like BNBx, SolvBTC, SlisBNB, asBNB and more, Kernel offers unparalleled opportunities for users to maximize returns on their staked assets.
Job Overview:
Our native token $KERNEL is already live on top-tier exchanges such as Binance, Coinbase, Gate.io, and Bybit. We're looking for a crypto-native Token Marketing Manager to lead strategic campaigns that grow adoption and deepen engagement across the ecosystem.
Key Responsibilities:
Strategic Positioning & Market Intelligence
- Continuously monitor market cycles and sentiment to time campaigns, announcements, and narratives for maximum impact.
- Stay deeply informed on restaking trends, competing protocols, and broader macro signals to fine-tune positioning.
Narrative Development & Community Influence
- Craft compelling narratives tailored to KOLs, alpha groups, and DeFi power users that clearly articulate the value of $KERNEL and KernelDAO’s restaking flywheel.
- Source, onboard, and manage relationships with key KOLs, alpha groups, and crypto-native communities.
- Equip influencers with content, talking points, and campaign support aligned with broader marketing goals.
Campaign Execution & Ecosystem Awareness
- Lead end-to-end campaigns focused on educating users about $KERNEL’s utility and the KernelDAO ecosystem (Kernel, Kelp, Gain).
- Partner with exchanges, wallets, and ecosystem players to drive awareness and adoption through listings, airdrops, and co-marketing.
- Source and activate organic PR opportunities around milestones, use cases, protocol growth, and integrations.
Community Engagement
- Collaborate closely with the community team to nurture token holder relationships and increase retention and advocacy.
- Drive grassroots marketing, meme culture, and activation events that resonate with on-chain users.
Performance Analytics & Optimization
- Set clear KPIs and continuously measure the impact of token-related initiatives: user acquisition, transaction volume, token velocity, and engagement.
- Track ROI across marketing channels (organic + paid) and optimize spend for cost-effective growth.
- Leverage tools like Dune, Nansen, Google Analytics, and internal dashboards to evaluate campaign performance and inform strategy.
Cross-Functional & Partner Alignment
- Work alongside product, BD, growth, and dev rel teams to align token marketing with protocol milestones and technical launches.
- Coordinate token-related initiatives such as staking expansions, validator campaigns, and rewards programs.
Requirements:
- Proven 3-4 years of experience in token or crypto marketing, ideally in DeFi, LSTs/restaking, or similar Web3 verticals.
- Deep understanding of tokenomics, Web3 user behavior, and the role of influencers and alpha groups in narrative shaping.
- Demonstrated success managing influencer campaigns, KOL/alpha community activations, and partnership promotions.
- Data-driven mindset and ability to optimize based on performance analytics.
- Excellent communication, storytelling, and presentation skills.
- Comfortable working in a fast-moving, async, remote-first environment.
- Passionate about decentralization and the future of staking.
Preferred Qualifications:
- Previous experience leading token growth at a prominent Web3 or DeFi protocol.
- Familiarity with restaking protocols, validator networks, and staking ecosystems.
- Knowledge of community-led growth, growth hacking, and guerrilla marketing in Web3.
Listed in: Web3 Jobs, Web3 Web3 Jobs, Community Web3 Jobs, Public Relations Web3 Jobs, DeFi Web3 Jobs, Marketing Crypto Jobs, Remote Crypto Jobs.