Web3 Marketing Jobs in Middle East and North Africa

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Executive thought leadership:

  • Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents

  • Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth 

  • Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry

  • Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends 

• Media relations:

  • Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media

  • Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople 

  • Organize media events/strategic media engagements during key conferences

• Corporate messaging & news:

  • Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies 

  • Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives

  • Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications 

• Brand trust: 

  • Own Binance’s presence and position in major industry rankings and reports 

  • Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities

  • Leverage and support key industry voices and relationships for various communications efforts and campaigns 

Requirements

• Experience in creative, agency, marketing, operations, or project/program management environments  

• Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred  

• Collaborative personality, who puts efficient collaboration and team success as the top priority for their work output

• Experience in project management, workflow coordination, or other operations experience

• Strategic, proactive, and solutions-oriented mindset  

• In-depth understanding of the creative process, including static and video production

• Prior experience with complex problem-solving and SOP development

• Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations. Experience scaling Asana infrastructure across cross-functional teams

• Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms). 

• Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.