@federico
@federico
With over 20 years of progressive experience in UX and product, I am passionate about creating end-to-end experiences and executing vision and strategy that deliver bottom-line impacts. As the Head of UX and Product at Liquid, a leading fintech platform, I lead product and design from early discovery to launch, collaborating with C-suite stakeholders, engineering, and design teams.
My core competencies include UX strategy, service design, product management, usability testing, heuristic reviews, research, competitive analysis, wireframing, prototyping, and design for conversion rate optimization. I also have a strong background in human-co...
Everyone can be a designer... that's why I am one.
Member since November 2023