Web3 Content Jobs in Ho Chi Minh, Vietnam

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We're looking for a sharp, data-driven Senior Content Operations Manager to lead financial content strategy and execution. You'll work at the intersection of market intelligence, user engagement, and cross-functional collaboration — turning complex market narratives into content that educates, converts, and retains our users.

Responsibilities:

• Own end-to-end content operations for market-related content,and leverage all related content to enhance user's experience and promo user conversion.
• Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content
• Drive content projects across stakeholders (Academy, square, news) from brief to launch — keeping timelines tight and quality high
• Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast
• Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization
• Collaborate with PM and engineering teams to define content-related product features and improvements
• Develop content strategies aligned with user lifecycle stages — onboarding, activation, retention, and re-engagement

Requirements:

• 5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar)
• Genuine market sensitivity — you follow macro trends, understand trading behavior, and can speak the language of investors
• Proven project management skills: you've driven cross-functional projects, managed multiple stakeholders, and know how to write a clean retrospective
• Strong user operations instincts: you think about user segmentation, lifecycle moments, and how content drives behavior
• Data fluency: comfortable pulling and interpreting data; 
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage;
• Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.