Lifecycle & Marketing Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are looking for a hard-working operations and social media specialist who can work 40 hours per week.

Responsibilities

• Develop and execute email marketing campaigns, including promotional campaigns, newsletters and triggered messages
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels
• Monitor and analyze campaign performance to optimize results and ROI
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
• Monitor KPIs, traffic metrics and community growth and engagement 
• Engage with followers, respond to queries in a timely manner and monitor customer reviews
• Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions
• Help gather and analyze competitor insights, trends, and data
• Spot trends and apply ideas to crypto/blockchain

Requirements

• Experience with content management system or updating websites
• Experience with graphic editor software such as figma or photoshop
• Familiar with Microsoft Excel, Google Sheet, and data visualization tools e.g. Tableau, Google Analytics
• Strong communication/presentation skills.
• User-focused and product-driven mindset.
• Familiar with Blockchain technology or the fin-tech sector is a plus.
• Graduate from marketing, business or relating majors
• Strong attention to KPIs and deadlines
• Ability to adapt in fast-paced environments
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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