Web3 Content Jobs in Nairobi, Kenya

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.About The TeamJoin our Big Fiat team at Binance and help create a state-of-the-art onboarding platform for our customers. Our team, which includes P2P and Fiat, is dedicated to revolutionizing global transactions and financial management. We're committed to making crypto accessible for everyone. Be part of a dynamic team driving the future of digital payments and fintech.About The RoleThis role will work closely with regional stakeholders, product teams, risk, and compliance to ensure operational excellence, healthy liquidity, risk mitigation, and a high-quality trading experience for our users.

Responsibilities

• Monitor daily P2P platform performance across Africa, including liquidity, order success rates, disputes, and user behavior.
• Identify operational bottlenecks and propose data-driven solutions to improve platform efficiency and user experience.
• Coordinate with risk and compliance teams to ensure safe marketplace operations and adherence to local regulatory requirements.
• Execute operational workflows such as merchant vetting, transaction monitoring, quality review, and policy enforcement.
• Analyze P2P market trends, pricing dynamics, payment methods, and competitive landscape across African markets.
• Support merchant ecosystem development: onboarding, performance tracking, incentive programs, and quality improvements.
• Ensure balanced liquidity across key fiat pairs and payment channels for multiple African countries.
• Build dashboards, reports, and performance metrics to track African P2P market conditions and internal KPIs.
• Monitor key indicators such as spread competitiveness, completion rate, cancellations, and fraud patterns.
• Provide periodic business insights to internal teams, contributing to strategy and roadmap decisions.
• Work closely with the product team to communicate regional needs, test new P2P features, and support local rollout.
• Partner with marketing and community teams on regional campaigns, payment method expansion, and user education.
• Collaborate with customer support and dispute resolution teams to ensure efficient handling of user cases.
• Oversee, manage, and grow local merchant community groups (Telegram, WhatsApp, Binance Chat, etc.) to maintain a healthy, active, and engaged ecosystem of P2P merchants.
• Serve as the primary liaison between Binance and the merchant community—addressing inquiries, clarifying policies, and ensuring accurate information flow.
• Drive merchant engagement initiatives, including announcements, education content, product updates, best-practice sharing, and periodic Q&A sessions.
• Monitor group sentiment, feedback, and market trends to surface meaningful insights for internal teams (Product, Risk, Compliance, CS).

Requirements

• Bachelor’s degree in Business, Economics, Finance, Engineering, or a related field.
• 5+ years of experience in P2P operations, marketplace operations, crypto exchanges, fintech, banking, or payment platforms.
• Strong understanding of Africa’s crypto landscape, including major markets, regulations and user behaviors. 
• Analytical mindset with proficiency in Excel, SQL, or data visualization tools.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Ability to operate in a fast-paced, high-pressure environment with attention to detail and a sense of ownership.
• Experience working in a remote, multicultural environment.

Nice To Have

• Previous experience with merchant management in a P2P or marketplace environment.
• Familiarity with anti-fraud methods, transaction monitoring, or operational risk frameworks.
• Knowledge of crypto compliance practices in major African jurisdictions.
• Passion for blockchain, financial inclusion, and decentralized technologies.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.