Web3 Content Engineering Jobs in APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• As the technical/business lead for the Content, Social & Live Streaming platform, own end-to-end delivery of core business functions: social content (posting/reposting/comments and distribution pipelines), video live streaming, audio voice rooms, and interactive commerce mechanics (gifts/tasks/red packets, etc.), covering overall engineering execution and continuous evolution.
• Own the overall technical architecture and engineering foundation: mobile & web clients, server-side & admin back-end, live streaming ingest/playback integration and governance; drive platform-oriented development that is "scalable, evolvable, and operable."
• Establish consistent cross-platform UX and interaction standards; collaborate closely with Product, Design, and Operations to own key experience metrics (A/V sync quality, stream start success rate, first-frame latency, interaction delivery rate, payment conversion, etc.) and drive iteration through data and experimentation.
• Define the integration strategy and vendor collaboration model for third-party audio/video capabilities: establish clear capability boundaries, integration specs, and versioning/change management processes to ensure business continuity and control when evaluating or switching between solutions.
• Build end-to-end reliability and observability systems: define SLI/SLO/SLA, monitoring & alerting, capacity planning, and chaos/fault drills centered on user journeys; lead on-call, incident response, postmortems, and continuous improvement to materially reduce the impact of streaming and interaction failures on user experience.
• Recruit and manage the engineering team (client/front-end/back-end/QA/ops, etc.); establish R&D processes and quality gates (release, canary, rollback, code review, automated testing) to improve delivery efficiency and engineering quality.

Minimum qualifications

• 8+ years of experience in internet/content/social/live streaming product development; 3+ years of technical team management experience; proven track record of driving core business from 0→1 or 1→N.
• Deep familiarity with the key technical challenges of live/real-time interactive systems: low-latency pipelines, network jitter and poor connectivity, concurrency and traffic spikes, room state consistency, interactive messaging, and gift billing.
• Cross-platform and full-stack perspective: system design and performance optimization across mobile (iOS/Android) and web, server-side and distributed systems, messaging and caching, content recommendation/Feed (or equivalent) mechanisms.
• "Product-minded engineering" capability: able to translate business goals into executable technical plans and milestones; attentive to user experience and interaction details; able to collaborate with Product and Design using a shared metrics language.
• Reliability engineering methodology: able to implement SLI/SLO, monitoring & alerting, capacity planning, incident response, and postmortem feedback loops, with data to demonstrate reliability improvements.
• Strong communication and execution skills: able to drive decisions and delivery across multiple teams, roles, and competing priorities; capable of managing external partners and aligning internal teams on technical direction and execution standards.

Preferred qualifications

• Experience with core pipelines of large-scale social/live streaming platforms: room systems, interactive mechanics, gift/task/red-packet growth and commerce loops, or live-commerce/transaction conversion.
• Experience with internationalization/globalization: cross-region network variability, cross-timezone operations, compliance and risk control (content safety, transaction security, anti-cheat, etc.).
• Business-oriented mindset spanning architecture to cost: able to make quantitative trade-offs between experience, reliability, and cost; drive resource efficiency and unit economics optimization.
• Industry influence or ecosystem resources in the live streaming/social/real-time interaction space (community, vendors & partners, strong candidate networks) to support team hiring and external collaboration.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.