Web3 Designer Jobs in APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Sustainable Points System Design & Development: Lead the end-to-end development of a sustainable points ecosystem, define core rules (including points tasks, tiered levels, reward redemption, etc.) and formulate the total points issuance, as well as complete mechanisms for points acquisition, consumption, recycling, validity period and inflation control. Ensure stable value anchoring and controllable operational costs.
• Data-Driven Operations & Risk Control: Establish a full set of core metrics (covering redemption rate, inflation rate, cost expenditure, etc.) design anti-cheating and anti-abuse strategies, and guarantee the long-term stability and healthy operation of the points system.
• Cross-Team Collaboration & Implementation: Collaborate cross-functionally with Product, Design, business BUs, regional teams, Risk, PR, Customer Service and other stakeholders to develop benefit display and user communication guidelines. Drive the seamless integration of the points system with business activities, lower user comprehension barriers and reduce complaint risks.

Qualifications

• 5+ Years of Professional Experience: Proven expertise in user incentive programs, membership systems or economic system design across gaming, e-commerce, fintech and other related industries. Must have a track record of leading end-to-end successful projects, such as building a points system from 0 to 1 and driving its full implementation.
• Strong Logical & Mathematical Competence: Capable of independently completing points balance calculation, cost budgeting and long-term inflation modeling. Proficiency in advanced Excel formulas and basic SQL is a mandatory requirement.
• Fintech & Compliance Acumen: Solid understanding of financial product logic (including spot trading, futures, wealth management, etc.); familiar with investor protection protocols and compliance boundaries, especially in avoiding incentives for high-risk behaviors.
• Excellent Cross-Team Collaboration Skills: Ability to efficiently align and reach consensus with cross-functional teams including compliance, risk control, product development and other core departments, driving project progress smoothly.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

Preferred Qualifications

• Prior experience in game numerical planning: Hands-on expertise in numerical design and balance adjustment within the gaming industry, which helps optimize the stability and rationality of points economic systems.
• Fintech or securities brokerage background: In-depth knowledge of cross-regional compliance differences and regulatory requirements, capable of adapting incentive system design to diverse regional regulatory rules.
• Advanced data analysis capabilities: Proficiency in Python or SQL, with the ability to independently build and optimize points liability forecasting models to support refined operation and risk control of the system.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Listed in: Web3 Jobs, Full Time Crypto Jobs, Designer Web3 Jobs, Research Crypto Jobs, Trading Web3 Jobs, Exchange Crypto Jobs.