Web3 DeFi Marketing Jobs in APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Operations & Growth: Act as the expert for operations and marketing teams. You'll develop comprehensive launch plans, including user education materials and promotional campaigns, to ensure successful product adoption. You will leverage data to identify growth opportunities and optimize product performance.
• Product Design & Execution: You'll translate user needs into detailed Business Requirements Documents (BRDs) and work with our product team to ensure our derivative products are competitive and operate within acceptable risk parameters.
• Cross-functional Collaboration: Serve as the key interface, ensuring seamless communication and execution between Operations, Marketing, Business Development, Quant, Risk, and Customer Service to deliver a world-class user experience.
• Product Planning & Strategy: Own the end-to-end product roadmap for derivatives products. Conduct in-depth research on crypto market trends and competitor movements to identify new product opportunities and set a winning go-to-market strategy.

Requirements

• Experience: minimum 5 years in product operations, preferably in derivative products such as perpetual contracts, copy trading, trading bot etc. Experience with cryptocurrencies, traditional exchange, structured product, and derivatives is highly preferred. We give priority to candidates who have designed or led successful products from 0 to 1 in the crypto or fintech space.
• Attributes: You have an outcome-oriented mindset and a strong sense of ownership for business growth and product revenue. You are a fast learner, able to adapt quickly to the rapid pace of the cryptocurrency industry. You possess a strong ability to translate user needs into innovative product solutions.
• Skills: A strong passion for and understanding of financial markets. You must be comfortable with the core concepts of interest rates and volatility, and be able to apply them to crypto assets. You're highly analytical and skilled in using tools like SQL and Excel to drive data-driven decisions. You should have outstanding communication and project management skills.

Added bonus

• An active, deep user of cryptocurrencies with a good understanding of DeFi and blockchain protocols.
• Background in Finance, Economics, Mathematics, Computer Science, or related field

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.