Web3 Full Time Marketing Jobs in Hong Kong, Hong Kong SAR

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Own the product strategy and roadmap for Staking products — covering native, liquid, and pooled staking — with a focus on protocol integrations, user growth, and revenue contribution

• Define and manage token strategy, APR pricing models, and project partnership initiatives to strengthen product competitiveness and expand the supported asset universe 

• Drive growth through data: own core metrics including TVL, APR, utilization, revenue, and user retention — and translate insights into prioritized product improvements

• Manage DeFi partnership opportunities for Onchain Earn, coordinating integration across CeFi and on-chain infrastructure

• Lead cross-functional execution with Marketing, BD, Risk, and Legal to drive product adoption and go-to-market strategies

Requirements

• 2+ years of product operations and growth experience in CEX / DeFi / yield products.

• Deep understanding of staking mechanics: validator economics, liquid staking tokens (LST), APR composition, and on-chain yield infrastructure.

• Exceptional cross-functional coordination, project management, communication, relationship management, and organizational skills.

• Strong user insight and innovative thinking, capable of translating user needs into product features

• Fluent in Mandarin; working-level English for cross-team and partner communication

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Listed in: Web3 Jobs, Full Time Web3 Jobs, Operations Crypto Jobs, Manager Web3 Jobs, Research Web3 Jobs, Marketing Crypto Jobs.