Web3 Marketing Jobs in Hong Kong, APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Own the full P2P product lifecycle (end-to-end) for global fiat and Web3 user products on mobile — from strategy and roadmap to execution and iteration.
• Develop and execute product strategies that drive user activation, retention, and transaction growth, ensuring alignment with global business goals.
• Lead data-driven decision-making — define key metrics, analyze user behavior, and translate insights into actionable growth initiatives.
• Collaborate with cross-functional teams (engineering, design, compliance, risk, BD, and marketing) to ship high-impact global features and ensure operational excellence.
• Conduct market research and competitor analysis across regions to identify emerging trends, regulatory nuances, and local product opportunities.
• Partner with local operations to design market-fit solutions that enhance liquidity, conversion, and engagement.
• Gather and synthesize customer feedback to continuously refine the product experience and optimize transaction journeys.
• Leverage AI and automation tools to improve operational efficiency and user experience quality.
• Work independently as an individual contributor (IC), demonstrating strategic ownership, execution discipline, and proactive leadership in a fast-paced environment.

Requirements

• 8+ years of experience in product management, ideally with exposure to payments, trading, or Web3 ecosystems.
• Proven track record in managing complex, global product launches with measurable business impact.
• Strong analytical mindset — experienced in using data and experimentation (A/B tests, funnels, cohorts) to guide strategy.
• Capable of designing intuitive user flows that influence users to trade and transact more effectively.
• Solid technical understanding; comfortable working with backend, API, and app engineers.
• Strong stakeholder management and communication skills across regions and time zones.
• Self-driven, outcome-oriented, able to handle multiple projects with minimal supervision.
Nice to have:
• Experience in P2P, payments, or remittance products.
• Familiarity with Web3 and DeFi ecosystems, protocols, and compliance frameworks (AML/risk).
• Hands-on experience with AI-enabled product growth or data analytics tools.
• Experience in Web 3 and AI.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.