Content Writer/Specialist

Responsibilities:

• Write and edit global comms pieces and long-form explainers

• Support content for company narratives and milestone stories, connecting content to Binance’s key messages

• Bring ideas on narrative angles and story framing

• Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs

• Support and help scale the team’s use of AI tools in content operations and reporting

• Support user/community and KOL stories, interviews, and video content

• Help with content amplification and repurposing across channels

• Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more

• Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards

• Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework

Requirements:

• Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience

• Native or fluent English, with excellent writing and editing skills and strong attention to detail

• Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom

• Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling

• Genuine interest in crypto, blockchain, and fintech

• AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows

• Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions

• Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight

• Able to multitask and work to tight, sometimes same-day deadlines

• Strong communication skills and comfortable working in a distributed, mostly async team

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.