Director of Enterprise Marketing
atBraintrust Internal
Apr 22
About Braintrust
Braintrust is on a mission to build products that enable global talent to earn, learn and grow. We were founded by two serial entrepreneurs with multiple exits. To deliver on that mission, we operate the worldâs first decentralized talent network, powered by BTRST, our native cryptocurrency token. Weâve already laid some exceptional foundations for growth;Â In 3 years, weâve grown our marketplace revenue by 50X. We have 500+ customers including Nestle, Nike, Porsche, Deloitte, Twitter, & Coursera to name a few. Weâve raised $142M in funding from leading Silicon Valley investors including Coatue, Tiger Global, Coinbase Ventures, IDEO, Blockchange, Uprising, True Ventures, Homebrew, ACME + more. Weâve been featured in The New York Times, Fortune, The Wall Street Journal, Forbesâs best startup employers + more
About the RoleThe Director of Enterprise Marketing will be responsible for developing and executing an account-based marketing strategy for Enterprise Account Acquisition and Expansion. You will own the âABM Center of Excellenceâ for the business, driving cross-functional alignment with Sales, building and iterating on account-based sales and marketing playbooks, and reporting on campaign performance.
Responsibilities
- Develop and execute the ABM strategy for Enterprise Account Expansion, including infrastructure and processes to support scaling, forecast modeling by channel, and creating new and improving existing ABM playbooks
- Lead the execution of Enterprise Expansion ABM campaigns
- Collaborate with cross-functional teams, including Sales, Product, Product Marketing and Design
- Analyze data and metrics to measure the success of ABM initiatives and provide insights to inform future strategy
- Stay up-to-date with the latest marketing and ABM trends and apply best practices
Requirements
- Minimum of 10 years of experience in enterprise marketing, with a focus on account-based marketing
- Proven track record of developing and executing successful ABM strategies for enterprise accounts
- Experience in setting up infrastructure and processes to support scaling of marketing initiatives
- Excellent communication, collaboration and orchestration skills with the ability to work effectively with cross-functional teams
- Strong analytical skills with the ability to analyze data and metrics to inform strategy
- Experience managing and developing a team of marketers
- Familiarity with Hubspot, Salesforce and ABM tools
Team and Culture
- We are a mission driven culture composed of ambitious, creative and hard working people.Â
- We started and will always be a fully distributed team
- We offer unlimited PTO and the flexibility to work wherever and whenever is best for youÂ
- We offer a variety of health, vision, & dental benefit packages, and cover 80% for you, and 50% for your dependents.
- We provide $100/ mo gym & house cleaning stipends as well as $50/mo connectivity stipend
- We provide a $500 annual learning & development, and a $250 technology stipend
Make an Impact
- Weâre not going after a small problem or a small market. Weâre creating a new economic model for how work gets done globally.Â
- We believe talent is everywhere but opportunity is not; Our vision is to provide unparalleled growth opportunities for the worldâs talent to thrive.
- At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.
Our Commitment To Equal Opportunity
We are excited to work with and welcome applications from anyone who shares our values and who are qualified for the role that they apply for, regardless of race, national origin, ancestry, familial pedigree, education, religion, gender, sexual orientation, age, marital status, disability, or veteran status.Â
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