Head of VIP

A leading crypto entertainment platform is seeking to collaborate with an experienced Head of VIP to lead and define its global VIP function.

This is a fully remote position open globally.

Within the organisation, VIP operations represent a core commercial driver rather than a traditional support function. The successful candidate will take full ownership of VIP performance, long-term value creation, and strategic positioning across all product verticals.

Role Overview

The Head of VIP will own and define the VIP function end-to-end, with accountability for portfolio performance, proposition development, player lifecycle management, and competitive differentiation. The role requires an always-on, proactive approach focused on anticipating player behaviour, identifying commercial opportunities, and mitigating risk before it materialises.

Key Responsibilities

VIP Portfolio & Commercial Ownership

• Own the global VIP portfolio with accountability for revenue performance, retention, lifetime value, incentive efficiency, and exposure management.
• Define and manage VIP portfolio frameworks including segmentation, tiers, benefits, engagement models, and operational limits.
• Establish real-time monitoring and decision-making processes.
• Make high-impact commercial decisions relating to incentives, bespoke offers, player treatment, and risk exposure.
• Provide strategic insights and performance outlooks to senior leadership.

Strategy, Vision & Competitive Positioning

• Define and continuously evolve the VIP strategy across all platform products.
• Maintain strong awareness of competitor VIP programmes and evolving high-value player expectations within the crypto casino space.
• Ensure the VIP proposition remains differentiated, competitive, and culturally relevant.
• Balance short-term commercial performance with long-term loyalty and sustainability.

Growth, Onboarding & Player Engagement

• Own VIP onboarding strategy from acquisition through long-term engagement.
• Collaborate closely with CRM, product, acquisition, partnerships, social, and brand teams to scale the VIP portfolio.
• Ensure VIP benefits and experiences are clearly communicated across all channels.
• Oversee VIP community and social presence, including platforms such as X and Discord, as continuous acquisition and engagement channels.

Partnerships & Experience Development

• Define frameworks to convert partnerships and sponsorships into meaningful VIP value.
• Approve and prioritise exclusive VIP experiences connected to partners, events, and talent.
• Ensure partnership assets strengthen loyalty, differentiation, and player status.

Team Leadership & Operating Model

• Build, lead, and develop the VIP organisation, including portfolio managers and VIP managers.
• Define roles, KPIs, workflows, and operational standards.
• Establish a culture focused on ownership, accountability, and commercial performance.
• Promote proactive engagement and fast decision-making.

Data, Systems & Governance

• Define VIP KPIs, reporting structures, and decision frameworks.
• Work closely with data, CRM, and product teams to optimise performance.
• Implement governance around incentives, exposure, and player management.
• Continuously improve tools, automation, and operational processes to support scalability.

Requirements

• Proven experience managing VIP portfolios within crypto casino or crypto iGaming environments (essential).
• Minimum 5 years’ experience in VIP leadership, portfolio management, or high-value customer management within iGaming.
• Demonstrated commercial ownership of high-value player portfolios.
• Strong analytical and strategic decision-making capabilities.
• Experience building and leading teams and establishing operational models.
• Deep understanding of VIP player behaviour and competitive VIP ecosystems.
• Ability to operate effectively in a fast-paced, always-on environment.

Listed in: Cryptocurrency Jobs, Remote Web3 Jobs, Senior Web3 Jobs, Full Time Crypto Jobs, Web3 Web3 Jobs.