BASIS is building a new standard for institutional digital asset finance. Backed by the robust technological foundation of Base58 Labs, we are an actively scaling next-generation intelligent yield infrastructure. Powered by a proprietary Hyper-Latency Engine (BHLE), we bridge the precision of traditional finance with the efficiency of decentralized ecosystems, catering specifically to global institutional capital across major assets like $BTC, $ETH, $SOL, and $PAXG.
We are looking for a highly strategic Head of Marketing & Growth to lead our global narrative, strengthen our brand trust, and drive institutional adoption directly for BASIS.
What You Will Do (Responsibilities):
- Global Brand Strategy: Architect and execute a comprehensive marketing strategy to position BASIS as a trusted technology leader in institutional digital asset infrastructure.
- PR & Media Relations: Manage Tier-1 financial and crypto media outreach (e.g., Bloomberg, Business Insider, CoinDesk) to effectively communicate our corporate developments and milestones.
- Event & Field Marketing: Orchestrate BASIS's presence, sponsorships, and VIP networking events at major global conferences (e.g., Paris Blockchain Week, Token2049, Consensus).
- Community & Content Leadership: Oversee the creation of high-impact technical content, research papers, and executive thought leadership, while driving professional engagement on platforms like X (Twitter), LinkedIn, and CoinMarketCap.
- Growth Campaigns: Design and implement data-driven campaigns to sustainably attract institutional clients, quant funds, and high-net-worth investors.
What You Bring (Requirements):
- 5+ years of senior marketing leadership experience, with a proven track record in the Digital Asset, Web3, or Fintech space.
- Deep understanding of institutional finance (TradFi) and how to craft narratives that resonate with institutional investors and asset managers.
- Strong existing network with top-tier financial media, industry influencers, and event organizers.
- Ability to translate complex technical concepts (like Hybrid State Machines and low-latency infrastructure) into compelling, professional marketing assets.
- Exceptional strategic thinking, leadership skills, and the agility to thrive in a fast-paced technology environment.
Why Join Us? You will play a pivotal role in the evolution of institutional digital assets, supported by Base58 Labs' world-class engineering team. We offer competitive compensation, performance-based incentives, and the rare opportunity to build and shape the BASIS global brand from the ground up.
Listed in: Web3 Jobs, Full Time Web3 Jobs, Web3 Web3 Jobs, Marketing Web3 Jobs, DeFi Web3 Jobs, Remote Web3 Jobs.
Head of Web3 Marketing & Growth at BASIS: FAQ
How much does the Head of Web3 Marketing & Growth role at BASIS pay?
The Head of Web3 Marketing & Growth position at BASIS pays $120k-180k/year. Compensation may vary based on experience and location.
Is the Head of Web3 Marketing & Growth role at BASIS remote?
Yes — BASIS is hiring this Head of Web3 Marketing & Growth as a remote role. You can apply from anywhere unless the listing specifies a region.
What skills are required for the Head of Web3 Marketing & Growth role at BASIS?
This Head of Web3 Marketing & Growth role is associated with the following skills and technologies:
- Full Time
- Web3
- Marketing
- DeFi
- Remote
Read the full job description above for the complete list of requirements.
Is the Head of Web3 Marketing & Growth role at BASIS full-time or contract?
BASIS is hiring this Head of Web3 Marketing & Growth as a full time position.
How do I apply for the Head of Web3 Marketing & Growth role at BASIS?
You can apply for the Head of Web3 Marketing & Growth role at BASIS directly on this page using the Apply button. Remote candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.