Lifecycle Analytics Specialist

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose 

As part of the CLM team at Bitso, you will manage lifecycle marketing campaigns end-to-end and help our stakeholders translate business goals into engaging, multi-channel communication journeys that drive measurable impact on user activation, engagement, and retention.

Reports To

This position reports to the Lifecycle Marketing Manager.

Who You Are 

Failure to meet any of the following required qualifications could result in an automatic rejection.

• Proven English fluency.
• 2-4 years of experience in customer lifecycle marketing, marketing automation, or a related growth-focused role.
• Hands-on experience with a major marketing automation platform (Clevertap, Braze, etc.)
• Balances execution requirements with strategic analysis.
• Analytical skills, including SQL querying.
• Excellent communication and collaboration skills.

What You Will Do 

• Design and execute end-to-end lifecycle journeys across multiple channels to drive measurable growth in user activation, feature adoption, and long-term retention.
• Manage the technical configuration of our marketing automation platforms (e.g., Braze, Clevertap), including the launch of new event-triggers and user properties to ensure seamless campaign execution.
• Leverage SQL to extract and analyze customer data, monitoring channel health and identifying behavioral patterns that inform highly personalized communication strategies.
• Collaborate cross-functionally with Product and Data Science teams to ensure operational excellence and flawless alignment. 

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

#LI-Remote

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

• Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges

• High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.

• Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.

• Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family LeavePolicy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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