Marketing Lead/Chief Marketing Officer (CMO)

We’re seeking an exceptional Marketing Lead/Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth in the cryptocurrency and Web3 space. As a key member of our executive team, you will develop and execute a comprehensive go-to-market (GTM) strategy that propels our brand forward, drives customer acquisition, and establishes us as a leader in the industry.

Responsibilities

• Develop and execute a Go-To-Market (GTM) plan to acquire 100,000 users/downloads within the cryptocurrency and Web3 community.
• Create and implement a comprehensive marketing strategy that aligns with our brand objectives, including:
• Driving brand awareness, lead generation, and customer acquisition.
• Analyzing market trends, customer insights, and campaign performance to inform marketing decisions.
• Adjusting strategies based on key performance indicators (KPIs).
• Manage a marketing budget of several hundred thousand dollars, ensuring optimal ROI and efficient allocation of resources.
• Collaborate with internal teams to develop and execute innovative marketing approaches that resonate with the cryptocurrency and Web3 audience.
• Build and nurture a strong community around our brand, leveraging social media, partnerships, and events.
• Be flexible in your work scope and ready to adapt to the dynamic needs of a fast-paced, evolving industry.

Requirements

• 5+ years of experience in marketing leadership roles, with a proven focus on GTM strategy and execution in the cryptocurrency, Web3, or fintech space.
• Demonstrated success in driving business growth through innovative marketing approaches.
• Strong understanding of the marketing landscape, including digital marketing, content marketing, demand generation, and community building.
• Experience managing large marketing budgets and delivering measurable ROI.
• Hands-on mentality: You’re not afraid to roll up your sleeves and get involved in the execution of campaigns, content creation, or community engagement when needed.
• Excellent communication, collaboration, and creativity.
• Strong analytical and problem-solving skills, with experience in data-driven decision-making.
• Mandatory: Deep understanding of Web3 and cryptocurrency marketing, including familiarity with blockchain technology and its applications.

Nice to Have

• Graphical design skills or experience working with creative teams to produce high-quality marketing assets.
• A strong network of marketing professionals and industry connections in the cryptocurrency and Web3 space.
• Experience with marketing automation tools and software.
• Familiarity with managing influencer campaigns or partnerships in the crypto space.

What We’re Looking For

• A flexible and adaptable leader who thrives in a fast-paced, ever-changing environment.
• Someone with a hands-on approach who is willing to dive into the details and take ownership of tasks when necessary.

What We Offer

• Competitive salary and performance-based incentives.
• Completely remote work environment
• The opportunity to lead marketing for a new wallet standard and drive business growth in the cryptocurrency and Web3 space.
• A collaborative and dynamic work environment with a team of passionate cryptocurrency and blockchain enthusiasts.
• Professional development opportunities, including training and conference sponsorships.

How to Apply

If you’re a motivated and experienced marketing leader with a passion for cryptocurrency and Web3, we’d love to hear from you! Please submit your resume and a cover letter pitching us why you’re the perfect fit for this role.

Don’t meet all the requirements but still think YOU are the right person for the job? Don’t hesitate to apply!

Listed in: Cryptocurrency Jobs, Marketing Web3 Jobs, Social Media Web3 Jobs, Content Crypto Jobs, Community Crypto Jobs, Web3 Web3 Jobs, Remote Crypto Jobs.