Responsibilities
- Based on a strong knowledge of trends in the crypto industry to affect the strategy/direction of the product marketing & solutions.
- Partner with the marketing team, business unit leads, product team to set long-term objectives and develop go-to-market strategies.
- Collaborate with product management, HQ counterparts, and marketing teams to build customer-centric solutions for our global user acquisition efforts.
- Map out the user journey and increase user funnel conversion through surfacing product ask user education, operation & marketing campaigns
- Unlock new user growth through product offerings design, content marketing, social media campaigns, and affiliates collaboration
- Coordinate and project manage marketing campaigns with other the specific product teams
- Partner up with growth hackers to create out of the box solutions
Requirements
- Chinese/English Bilingual is absolutely essential for this role!!
- This person will be based in either Singapore or Hong Kong
- 5 years of proven success in product marketing campaign design, content marketing, user journey mapping, top of funnel growth, and funnel optimization
- Product marketing experience with providing both strategic and tactical solutions or technical solutions experience with a focus on advertising products
- Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners.
- Flair and passion for great story-telling that combines creativity with data
- Strong workflow management skills to create processes and systems that improve efficiencies within an organization
- Fast learner: be able to learn and understand crypto space and product offerings fast and integrate the internal resources
- Solid understanding of media mix, social media marketing, digital marketing, and CRM concepts
- Skillful communicator who is not afraid to challenge the status quo
- User-focused and product-driven: strong understanding of the product, tech, and platform
Listed in: Crypto Jobs, Marketing Crypto Jobs, Content Web3 Jobs, Social Media Crypto Jobs, Manager Crypto Jobs, Data Web3 Jobs, Full Time Web3 Jobs, Design Web3 Jobs.