Senior Performance Marketing Specialist - Programmatic Trader

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.As a Senior Performance Marketing Specialist - Programmatic Trader, you’ll lead our digital advertising team in the planning and execution of paid ad campaigns across programmatics DPS, we are seeking highly skilled and experienced. The candidate should possess a strong expertise in running programmatic ad campaigns on various demand-side platforms (DSPs) such as Moloco, LiftOff, Iron Source, and The Trade Desk. The ideal candidate will have a solid background in data analytics, with proficiency in tools like Google Analytics, AppsFlyer, and CM360.

Responsibilities:

• Develop, execute, and optimize programmatic ad campaigns using leading DSPs such as Moloco, LiftOff, Iron Source, and The Trade Desk
• Analyze campaign performance data to drive optimization, improve targeting, and increase ROI
• Perform constant tracking, reporting, and analysis of campaign data using tools such as Google Analytics, AppsFlyer, and CM360 to ensure optimal performance
• Collaborate with cross-functional teams (creative, sales, product, etc.) to align on campaign objectives and strategies
• Monitor industry trends and developments in programmatic advertising, while consistently implementing best practices
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives
• Ensure campaigns are aligned with data privacy regulations and company policies

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• A minimum of 4-5 years of experience in performance marketing, specifically managing programmatic ad campaigns on DSPs like Moloco, LiftOff, Iron Source, and The Trade Desk
• Strong expertise in data analytics, with extensive knowledge of tools such as Google Analytics, AppsFlyer, and CM360
• Solid understanding of digital marketing, advertising strategies, and industry trends
• Excellent communication, organizational, and time management skills
• Familiarity with data privacy regulations and their impact on digital advertising
• Ability to work both independently and collaboratively with a diverse team
• Attention to detail and ability to prioritize tasks effectively
• Proficiency in Microsoft Office, Google Workspace, and project management tools
• JIRA & Figma previous experience are a plus
• Must be a fluent English speaker. Additional languages considered a strong asset

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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