SEO Specialist, Binance Academy
atBinance
Dec 01
Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.
Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.
If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.Binance Academy is looking for a creative and skilled SEO Specialist to drive SEO initiatives and enhance the visibility of our educational content across a global audience.In addition to optimizing website and content performance based on analytics and keyword research, the ideal candidate will collaborate with our team to contribute to first drafts of articles and content, ensuring alignment with SEO and editorial goals.The SEO Specialist will analyze trends, recommend strategies to increase organic traffic, and work cross-functionally with content, tech, and marketing teams to implement best practices. A successful candidate will combine technical SEO expertise with strong communication skills and a passion for quality content.By improving search engine performance and boosting traffic to our educational resources, you’ll play a pivotal role in driving awareness and engagement with Binance Academy.
Job Responsiblities:
- Collaborate with content creators to produce SEO-driven articles, ensuring high-quality and engaging material.
- Optimize existing content and recommend new content ideas based on keyword research, trends, and analytics.
- Work with development teams to ensure SEO best practices are implemented in newly developed code.
- Recommend and implement improvements to website architecture, content structure, and linking strategies to enhance SEO rankings for target keywords.
- Execute tests, collect and analyze data, and identify trends and insights for continuous growth.
- Monitor and report on website analytics, content performance, and SEO initiatives.
- Conduct site audits, keyword discovery, and optimization to maintain a competitive edge.
- Research and analyze competitor strategies to uncover opportunities.
- Develop and execute link-building strategies to enhance domain authority.
job Requirements:
- 3+ years of proven success in Global SEO, ideally for an educational or content-focused platform with a large B2C audience.
- Experience creating and optimizing content for SEO purposes.
- Proficiency in SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Deepcrawl) and website analytics platforms (e.g., GA4, Similarweb, Omniture).
- Familiarity with A/B testing tools (e.g., Optimizely) and strategies for improving content performance.
- Solid understanding of technical SEO, including HTML, CSS, and JavaScript development constraints.
- Up-to-date knowledge of ranking factors, search engine algorithms, and SEO trends.
- Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
Listed in: Crypto Jobs, Web3 Crypto Jobs, Research Web3 Jobs, Developer Crypto Jobs, Marketing Crypto Jobs, Trading Web3 Jobs, Exchange Web3 Jobs, Content Crypto Jobs, Security Web3 Jobs, JavaScript Crypto Jobs, Data Web3 Jobs, SEO Crypto Jobs, Finance Web3 Jobs, Full Time Web3 Jobs.